...PUMA APPAREL BRAND ANALYSIS Aakriti Arora-W1580466 Arpit Jain-W1579903 EXECUTIVE SUMMARY Business strategy is important for every business growth and it sustainability in the market. When I think of the footwear and apparel brand PUMA, I think of a company that has diversified itself and has penetrated many sports markets. ... brand's PUMA, Cobra Golf and T retorn. So, the overall threat from substitute products is moderate for Puma. Financial Statement Analysis of Puma. PUMA has more than 600 stores and their PUMA aims to be fastest and most advancing sports and lifestyle brand. We’re never afraid to take risks. BRAND IDENTITY. Supervised by: Professor Haitham Nobanee. 88291433-PUMA-Brand-Analysis-Report.pdf - Free download as PDF File (.pdf), Text File (.txt) or read online for free. PUMA SWOT Analysis. ABOUT PUMA Puma is a sport brand created in 1924 In Germany by Rudolf Dassler the brother of Adolf “Adi” Dassler who founded the competitor ADIDAS. Threats of new entrants Threat of new entrants reflects how new market players impose threats to the existing market players. Brand:-PUMA Country:-Germany Sector/Industry:-Lifestyle and Retail Products:– Footwear, Sportswear, Sports goods, Fashion accessories Tagline:-USP:-Continuous Innovation,comfort and high performance in all Products Segment:-unique men or Women ,Sportsman, Targeting:-Upper class men or Women,Age between 15 to 30 Puma is a major German multinational … Puma’s corporate mission is “to be the Fastest Sports Brand in the world.” This mission statement is encapsulated in the company’s mantra, “ Forever Faster ,” which highlights the strategic aim of being ahead of the competition in the sporting goods, apparel, and accessories industry. Puma SE, branded as Puma, is a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany.Puma is the third largest sportswear manufacturer in the world. Be Confident. Puma is a global company that has become a leader in the athletic apparel industry. Puma’s vision “to be the most desirable and sustainable sport lifestyle company in the world” is aptly reflected in their corporation chant, “PUMAVision.”Their vision points out four main factors: desirability, sustainability, sports, lifestyle branding, and worldwide brand positioning. PUMA is one of the leading athletic footwear, apparel and accessories company in the world. Be Brave. Search and Upload all types of Puma Brand Analysis projects for MBA's on ManagementParadise.com Puma became a brand in 1948 after the brothers had a falling out. Puma is the leading sports brand globally developing designs, selling & marketing footwear, apparel and accessories in more than 130 worldwide. Vision statement Analysis. PUMA is fast in reacting to trends and developing products within the most recent technology. Puma is a well-known brand, but, unfortunately, not one of the most preferred. Puma’s 4th quarter earnings in 2015, being published by Puma showed that the projected earnings of the brand had surpassed by 34.5 million $. Threat of new entrants: The threat of new entrants is moderate. As such, a new puma icon was created by Lutz Backes, a cartoonist from Nuremberg, who opted for stark minimalism in his rendering of the iconic feline. (Credit to Rihanna and Kylie Jenner as per Puma CEO). To achieve that, the PUMA brand is based on the very values that make an excellent athlete. Interesting aspects of sports industry Various corporations found in the sports industry face stiff competitions. • 10,043 employees 31. Brand Strategy : In 2010, they took an intense look at how to differentiate the PUMA brand from our major competitors in the sports market. In 1967 Puma was performing well in the sportwear sector and sought to expand its brand for casualwear and mainstream markets. Ahmad Salam . Considering Nike and Adidas’ standings today, Puma still holds a large amount of popularity. Puma Company Brand 1. The company was ranked fifth in the same year after garnering 5% of the entire market brand shares (Puma, 2011, p.10). February 11, 2016 February 11, 2016 dontdoptheball puma, rickie fowler, rihanna, sports, usain bolt. STRENGTHS. Situation Analysis - STRENGTHS Management, Marketing, and Technical Talent/Brand Recognition One of PUMA’s main strengths is its market integration and brand recognition development. Puma drew world’s interest for innovative marketing in 1996 when Linford Christie showed up at a press conference wearing contact lenses with a white Puma cat emblazoned on them. Puma is a well-established brand that enjoys high brand awareness in most corners of the world and this is a leading factor that helped it manage the competitive pressure and grow its market influence. We trust our instincts to make unexpected choices that push sport forward. Sales Puma Brand(2701.8) Non - Puma Brand(300) In Million Euros 30. The 70s, 80s and 90s brought a lot of fame to the Puma brand as athletes sporting Puma products continued to successfully win their games. The analysis can also be used to make some strategically wise decisions that could improve the performance of Puma Series 2015 1 and ensure long-term survival. Would you believe that Puma was once a part of a parent brand that was started by two German brothers who then had a conflict that resulted in them separating their businesses, one brother started Puma and the other one started Adidas! Incorporated in 1948 by Rudolf Dassler (due to the split of the original company into PUMA & ADIDAS) it has established itself as a fastest growing and designer of performance & sports style based products. Puma CEO’s Plans on Making the Brand a Hit in the US Exclusive: Selena Gomez on Empowering Women and Shutting Down the Haters Why Winning in Basketball Is Vital to Puma… In 1924, Rudolph Dassler established the Puma brand in Germany as a track and field sneaker company. Puma mission statement is “to be the fastest sports brand in the world” The company emphasizes on the seamless understanding of market dynamics to stay ahead of its competitors in this statement.The following components represent this statement: Fastest sports brand; Global reach; In this first component, the emphasis is on the expected culture of leadership. Key Resources • Tretorn and Cobra Golf (subsidiaries) • Lifestyle: -PUMASocial, Black Label, Timepieces, Clyde, Mihara,Fragrances, creative factory • Working Capital of 862 million -Consolidated sales increase by 6.1% to € 820.9 million. A brand’s essential mission is to contribute to the consumer’s happiness and to boost sales. Puma's mission statement is “we aim … Puma has a strong brand equity that enhances position within the market place. Puma as you all know is a very popular brand with a global reach. Brand Origins. Puma Brand Swot Analysis. This is a research report on Puma Brand Analysis by K.N.T Arasu in Marketing category. The company is specialised in Sports Goods, Puma …show more content… It gives the consumer an alternative to buy products that have still not … Search Search In 2016, PUMA becomes the outfitter the RED BULL RACING F1 team, supplying performance racewear, footwear, and team wear. To analyze consumer’s opinion about Puma and its products, a survey was made. Through innovation and marketing, the company’s sports footwear and apparel exhibit very strong brand equity. The leaping puma also symbolizes combination of speed, power, and elegance often exhibited by professional athletes. We make strong statements, we are bold and we believe in ourselves. PUMA has more than 600 stores and their products are also featured in Multi Brand stores as well. Their journey started in the year 1924, with Rudolph Dassler the original founder starting a manufacturing company with his brother Adollf Dassler. Customized Research & Analysis projects: ... Puma, also a leading sporting brand in the world, has the long-term mission of becoming the most desirable sport lifestyle company in the world. The Puma Icon. Category: Apparel – sportswear Owner of the brand: Kering Key competitors: Nike, Adidas, Reebok, Under Armour Puma’s Mission Statement Analysis. Rudolf registered trademarks under the new name, and it would grow to become a successful international business. Whatever we do, we do with conviction. Scribd is the world's largest social reading and publishing site. PUMA is one of the leading athletic footwear, apparel and accessories company in the world. puma brand analysis. Abu Dhabi University, Email: 1064042@adu.ac.ae. The company was founded in 1948 by Rudolf Dassler.In 1924, Rudolf and his brother Adolf "Adi" Dassler had jointly … A hike of 7.3 percent in sales is seen according to Fashionista. Puma is also using the campaign to promote its sustainability initiative. Their journey started in the year 1924 with Rudolph Dassler the original founder starting a manufacturing company with his brother Adolf. Puma brand ( 2701.8 ) Non - puma brand in Germany as a track and field sneaker.., rickie fowler, rihanna, sports, usain bolt professional athletes reading publishing! 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